Your business and customer base are expanding, and you’ve started to research how you can improve your customer relationships and manage your sales. It’s likely you’ve noticed an acronym mentioned often, CRM. Simply put, CRM – or Customer Relationship Management – refers to software that tracks your interactions with your sales prospects and customers.
The right CRM system can power up your business like nothing else. Implemented properly, a CRM will store and manage your customer and prospect data, tracking your interactions and helping you win more customers by boosting your sales team’s ability to close deals, improve your support team’s customer service, and automate your marketing.